YouTube Will Stream GTA 6's Launch for 24 Hours, Starting at Midnight Eastern on November 19

YouTube will run a 24-hour live stream of GTA 6 from midnight Eastern on November 19, the day the game comes out. It announced the stream on its own blog, and says it will play at youtube.com/youtube.

The marathon opens with a pre-show hosted by RDCWorld at 11pm ET on November 18, an hour before the main stream begins. YouTube describes the 24 hours that follow as "live gameplay, creator podcasts, and original content featuring top creators like Caylus, Zhong and Kat, Jelly, Rivers, Jake Baldino, Cinna and more", produced in partnership with the studio Entropico. It ends "with live on-the-ground coverage from Miami, bringing viewers to the action alongside creators and special guests". GTA BOOM counted more than 30 creators from over a dozen countries on the bill.

What else YouTube is doing for launch week

The announcement lists three more things running alongside the stream. Viewers watching selected creators' live streams can claim and send a Grand Theft Auto VI gift, one of a set of limited-edition animated gifts, "while they last". A Shorts effect called GTAVI: Visit Vice City drops the person filming into the city. And the YouTube Music homepage carries the official GTA 6 soundtrack, which YouTube says features Morgan Wallen's "Last Thing You Need", together with a GTA series anthology playlist, through launch week.

900 billion views before a single copy sells

YouTube put numbers on how much of the platform the series already occupies: "the Grand Theft Auto series has reached over 900 billion views on YouTube, with pre-launch videos related to GTAVI already topping 40 billion views." The company is also publishing a Culture and Trends report on the franchise to go with the launch.

Rockstar has not said whether it takes part in the stream, and YouTube has not published a running order or set times for the creators it named. GTA 6 comes out on November 19, 2026 on PlayStation 5 and Xbox Series X and S.