Popeyes puts a GTA 6 launch sandwich, the Spice City, on its menu for four days

Popeyes is putting a sandwich named after GTA 6's setting on its menu for the game's first four days on sale. The Spice City Sandwich arrives at participating US restaurants on November 19, the day GTA 6 launches, and comes off on November 22.

It is two of the chain's signature chicken breast fillets on a buttered, toasted brioche bun with barrel-cured pickles and a choice of spicy or classic mayonnaise, at $6 before local variation. Popeyes is selling it in restaurants, for pickup, on its app and website, and through delivery apps.

What Popeyes said

The name plays on Vice City, and the chain says the sandwich pays homage to one found in the game. Its announcement leans on the idea that a lot of players will not be at work that week. "It's been reported that a lot of fans will be calling in sick and are clearing their calendars to disappear into the sunniest, most chaotic open world in gaming," the press release says.

This is not a Rockstar collaboration

Rockstar has announced no partnership with Popeyes, and nothing in the chain's announcement claims one. It is a limited-time menu item timed to someone else's launch day, in the way Nation's Restaurant News notes Popeyes has used games before, with a Fortnite experience in 2025 and a Five Nights at Freddy's sweepstakes.

Food is in GTA 6 itself. Rockstar has shown Jason eating as he walks, and The Guardian's preview of the game, published on November 11, described him eating a donut in one hand while drinking from a bottle in the other, with the liquid moving inside it as he ran.

GTA 6 launches on PS5 and Xbox Series X|S on November 19.