GTA 6 Shop Opens at Selfridges in London, With a £2,500 Varsity Jacket

Selfridges opened a Grand Theft Auto VI shop inside its Oxford Street store in London on November 9, ten days before the game comes out. The department store announced it on its own Instagram account on November 5, with the line "Get ready to experience the world of Grand Theft Auto VI at Selfridges from 9 November 2026".

Rockstar has not posted about the shop on the Newswire or its own channels, so how far its involvement goes is unconfirmed. The products are official Grand Theft Auto VI merchandise, and more than half of the range is sold only at Selfridges.

What is in the shop

The collection sits in The Corner Shop at 400 Oxford Street and runs to about 60 items, from an £8 keychain upwards. GTA BOOM and Around Prague list the range in detail:

• Goodtime State varsity jacket, £2,500, a Selfridges exclusive
• Black varsity jacket, £1,750
• Vice City Manatees football helmet, £450
• Vice City Manatees starter jacket, £280
• Winmau dartboard set, £275
• Burger Shot apron made with Hedley & Bennett, £250
• Vice City Narcos mini basketball set, £150
• Enamel pin set £55, dad caps £25, Manatees socks £20

T-shirts run from £50 to £55. A boxed PS5 copy of the game is on sale at the usual retail price.

The £2,500 jacket

The Goodtime State varsity jacket carries the Vice City tourist artwork that Rockstar has used across its own merchandise, and the price is what the coverage has settled on. Push Square's write-up is headlined "GTA 6's Exclusive Selfridges Merch Is Daylight Robbery", and GAMINGbible reported that fans were left baffled by the jacket.

Buying it

Shoppers can take six items at most. The collection is also on the Selfridges website, behind an online queue. London Now reported that much of the range had already sold out on the first day.

Vice City has the store's windows as well. Selfridges tells shoppers to "take in the sights of Vice city on the store facade, shop fashion collaborations, get limited-edition merchandise and see a GTAVI supercar at the Corner Shop".

Neither Selfridges nor Rockstar has given an end date for the shop. Pre-loading for GTA 6 opens on November 10 and the game unlocks on November 19.