Miami's E11EVEN Becomes GTA 6's NINE1NINE Nightclub for One Night on November 6

Miami nightclub E11EVEN is turning into NINE1NINE, the fictional Vice City club from GTA 6, for one night on Friday, November 6, 2026. The event is the club's own promotion with Flo Rida headlining, and GTA BOOM reports that neither Rockstar nor Take-Two is involved.

E11EVEN bills the night as "the IRL grand opening of NINE1NINE Vice City's Sexiest Nightclub". It is not an official GTA 6 launch event.

NINE1NINE night at E11EVEN: date, tickets and rules

• Date: Friday, November 6, 2026, thirteen days before the game's release.
• Venue: E11EVEN, 29 NE 11th Street, downtown Miami.
• Headliner: Flo Rida.
• Tickets: on sale through the club's website, with admission from the mid-$40 range and VIP tables available.
• Entry: 21 and over, with an upscale dress code. Tickets cannot be transferred.

Where NINE1NINE comes from in GTA 6

NINE1NINE first appeared in the debut GTA 6 trailer in December 2023, on a banner towed by a plane over Vice City with the line "Why Sixty Nine When You Can Nine 1 Nine". The name and the plane banner were read as a nod to E11EVEN, which is known for flying its own banners over Miami.

The club answered within days with a banner of its own reading "When Nine 1 Nine = E11even". Its marketing director, Eddie Franco, said at the time that the club embraced the reference for fun.

Part of a wider GTA 6 build-up in Miami

The night adds to a string of GTA 6 displays in the city the game parodies, including a "Welcome to Vice City" sign on the roof of the Kaseya Center, home of the Miami Heat. Our marketing round-up covers the campaign so far.

Rockstar has not said whether NINE1NINE is a club players can enter in the game. GTA 6 launches on November 19, 2026.